Sunday, July 14, 2013

1960s Pontiac Bonneville Ads









The Pontiac Bonneville was first introduced in 1957, as a limited production performance convertible. The Bonneville and the Grand Ville are some of the largest Pontiacs ever built (in station wagon styles, they reached just over nineteen feet) and were some of the heaviest cars produced at that time (2.5 tons, or 5,000 pounds). In 1958, some Bonnevilles could be gotten for $500, but you could also get one for $100.

The name of the car, as you may have guessed, was taken from the Bonneville Salt Flats (named after Army Officer Benjamin Bonneville) in Utah, where a lot of early auto races took place. The last Bonneville was produced on May 27, 2005.

I really like the ads for the Bonneville. They portray a laid-back lifestyle. I can just see people driving around in them in the '60s, with a woman's scarf blowing in the wind.














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