My first post back is about recipe pamphlets. I got the new issue of Martha Stewart's Living magazine the other day, and as I flipped through it, I noticed an article on old recipe pamphlets. They were so neat, so that's where I got the idea to do a post about them. I even looked at the names on the pamphlets in the magazine and found pictures of some of them on Google. Pretty cool stuff!
1800s- During this time, most people had iceboxes. Recipe pamphlets were born and mainly focused on inexpensive desserts. In the Mrs. Winslow pamphlet, you can see that recipes used to be called receipts.
1900-1919- Pamphlets focus on wives who want to impress with multi-layered cakes and such. Americans still lacked the appliances needed though, so most of the recipes were aspirational.
1920s- Pamphlets become more colorful, and some only focused on one item, such as marshmallows.
1930s- With the Great Depression, the emphasis of the recipe pamphlet changes to help people make do with less. The expansion of railroads made it possible for produce to be shipped quickly (notice the Sunkist Recipes for Every Day).
1940s- Since women had to return to the workforce, recipes became simpler and quicker.
1950s - By this time, almost every household had a fridge and freezer (Freezing Foods at Home).
1960s & '70s -Since Americans relied more on pre-made food and weren't in the kitchen as often, the recipe pamphlet comes to an end. Companies put less money into them, which resulted in many with fewer pages and illustrations.
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