Monday, May 21, 2012

Cracker Jack



Frederick William Rueckheim and his brother Louis made an early version of Cracker Jack and sold it at the first Chicago's World Fair in 1893. It was a mixture of popcorn, molasses, and peanuts and was called "Candied Popcorn and Peanuts".  Rueckheim came up with a way to keep the popcorn kernels separate. As each batch was mixed, a small amount of oil was added. Before this, the mixture stuck together in chunks. It was named by a sampler who said "that's crackerjack!". Cracker Jack is considered the world's largest purveyor of toys, distributing 17 billion since 1912. Some toys that were included were fortune tellers, whistles, and charms.


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